Friday, December 4, 2009

An overview of iBizLog - Smalltalks 2009 conference in Buenos Aires

iBizLog Presentation at Smalltalks 2009 (part 1)



José F. Bretti M. presents an overview of iBizLog.com from Smallworks to the Smalltalks 2009 conference in Buenos Aires, Argentina on 19 November 2009.

iBizLog Presentation at Smalltalks 2009 (part 1)



In this video Esteban Lorenzano describes the architecture of iBizLog.com from Smallworks to the Smalltalks 2009 conference in Buenos Aires, Argentina on 19 November 2009.



For details on the conference, see http://www.fast.org.ar/smalltalks2009/

Monday, November 30, 2009

Black Friday Sales Gains Higher Online Than in Stores

While Black Friday deals on laptops and HDTVs helped to lure shoppers to stores and online sites over the weekend, it's still unclear whether sales of consumer electronics products really brought retailers much holiday cheer.

Across all product categories, including electronics, spending at stores and Web sites from Nov. 26 to No. 29 rose a scant 0.5 percent to $41.2 billion from the year before, according to the National Retail Federation (NRF).

The biggest sales gains seem to have sprung up online, particularly for consumer electronics products.

Shoppers lined up for hours in the wee hours of Friday morning at Wal-Mart stores in hopes of scoring a $198 e-Machine or $298 HP laptop before supplies ran out.

Meanwhile, though, Internet sales shot up 11 percent from a year ago to $595 million, according to Comscore. A total of five sites attracted for than four million visitors each, including tech-specific Best Buy Sites and Apple.com Worldwide Sites along with Amazon, Wal-Mart, and Target.

At BestBuy's brick-and-mortar stores, early morning shopping crowds were bigger this year than last year, said CEO Brian Dunn, in a Bloomberg TV interview.

But a check of Apple Stores suggested that Black Friday sales of Macs could actually show a year-over-year decline, according to Apple Insider.

With prices down on products ranging from flat panel TVs to clothing and toys, average spending per consumer -- across both brick-and-mortar and online stores -- dropped to $343.31 from a total of $372.57 a year ago, the NRF said.

(from: pcworld.com)

Saturday, November 21, 2009

Cree su Sitio Web sin costo, ahora con iBizLog !




Nombre: iBizLog.com – Cree su Sitio Web, Ahora !

Resumen: iBizLog es un nuevo sistema en linea muy simple, completo y rápido para crear un sitio web, pagina web, portal ó tienda, ideal para tener un espacio propio donde promocionar su negocio, productos, servicios o emprendimiento en Internet.

Funcionalidades: Las Herramientas de Administración, Diseño y Contenido son muy completas y sencillas, posee un sistema de alta de nuevos Productos/Servicios, administración de contenidos estático, la posibilidad de incorporar Videos y más.

En materia de Herramientas de Negocio, la solución es integral, dispone de un sistema de mensajeria de Consultas, administración de Ventas, Carrito de Compras, medio de Pago (PayPal, Google CheckOut, DineroMail), dominio propio, entre otras.

Es perfecto para iniciar el sitio web de cualquier tipo, como ser los Rubros de:
  • Comercio Electronico
  • Agencias Inmobiliarias
  • Automotor
  • Consultora Profesional
  • Empresas y/o PyMES
  • Profesionales Independientes (Contadores, Abogados, Ingenieros, Arquitectos, etc.)
  • ó cualquier Rubro Comercial

Cuenta con Herramientas de Promoción gratuitas como : SEO Posicionamiento, Redes Sociales (Facebook, Twitter, etc.), publicación en Google, Yahoo!, Bing, etc.

iBizLog funciona en varios idiomas, actualmente esta disponible en English, Español, Français, Italiano y Português y proximamente se incorporaran más.

Ya cuenta con cientos de sitios web creados y miles de usuarios...
Es GRATIS, registrese y reserve el nombre de su Sitio Web!
Comience ya, visite ahora: http://iBizLog.com

Friday, November 20, 2009

iBizLog.com - SPONSOR

Smalltalks 2009 - UBA 
Time:12:30PM Thursday, November 19th
Location:Ciudad Universitaria, Buenos Aires - ARGENTINA


Monday, November 2, 2009

Languages - Français / Italiano

We start to work with the Français and Italiano version, check http://ibizlog.com (BETA)
The iBizLog.com Team

Tuesday, October 27, 2009

El marketing online llego para quedarse

El marketing online es el conjunto de herramientas que se puede utilizar al aplicar internet a un negocio. Por un lado se analiza la empresa, que puede comunicar y ofrecer. Por otro lado se ofrece el cliente, que le interesa y como me ven. Además siempre puedo estar mirando el mercado. Los grandes pilares del Marketing online para mi son: El posicionamiento (pago y orgánico), la analítica web, la usabilidad, la web2.0, las aplicaciones off-page (o sea en el mundo real), el mobile (celulares), y otras tendencias que se vienen.

El marketing tradicional trabaja sobre los mismos ejes (empresa, cliente, mercado) sin embargo lo hace sin poner énfasis en las tecnologías informáticas de comunicación (TIC). Con esto que quiero decir, deja de lado los cambios que ocurrieron con la llegada de la informática a la vida cotidiana (computadoras, internet, celulares).

El gran punto de ataque en contra es que depende de la existencia de internet, y que internet solo llega al 30% de la población global (aunque quiero aclarar que para mi no es un mercado para nada despreciable el 30% del mundo, no se que opinarán ustedes). Es entendible que sin una computadora yo no pueda interactuar en tiempo real con personal de otro continente, sin embargo con estas tecnologías algunas limitaciones que tenían muchos trabajos han caído (aunque mucha gente se resista).

A pesar de ese punto fuerte que sostienen los defensores del marketing tradicional, incluso esa barrera (del 30%) se supera y el público involucrado es mayor. Veamos los siguientes ejemplos:
si una persona decide no participar de internet, probablemente le requieran un e-mail simplemente para anotarse a un trabajo. Entonces ya sabemos que esa persona esta afectada por la necesidad de contar con un correo (ya esta, lo hemos incorporado).

Algunos podrán decime que no buscan sitios donde comprar productos, pero seguramente si averigüen precios, o beneficios de un producto u otro (acá ya lo tenemos también).

Yendo a un caso más extremo, me imagino que si viven en una isla paradisiaca, en la que no llega ni la tele, ni el radio, pueden efectivamente afirmarme que no les importa el marketing online. Bueno, pero si los productos que les llevan para consumir, fueron elegidos por una persona que si utilizo internet para elegir el proveedor, sepan algo: "TAMBIÉN ESTAN INCORPORADOS POR EL MARKETING ONLINE COMO TARGET"

El marketing online está volteando barreras por todos lados.

Sus beneficios son, el seguimiento de tendencias mundiales en tiempo real. La medición de resultados en forma instantánea sin grandes costos (después de todo la analítica por defecto da más información que un estudio estandar de mercado), la comunicación con clientes automatizada y customizada, etc. Puedo saber lo que la gente mira, comenta, elige, prefiere, recomienda, usa, habla, toma, maneja, y sigan dando ejemplos.

Sépanlo, el marketing online vino para quedarse. Esto no es una conspiración ni una elección. No traten de elegir si va a quedarse o no, elijan si quieren participar o no.

Aclaración, no digo que quien no participe va a perder su negocio, simplemente que si no participa se pierde la posibilidad de obtener nuevas oportunidades que de otra forma no tendría.

(from: sarchione.blogspot.com)

Monday, October 5, 2009

Go PREMIUM !



Now available the Premium Versión, please make your order.
Upgrade now, just visit: http://ibizlog.com/control
The iBizLog.com Team

Tuesday, September 15, 2009

How can I Increase sale of my website?

How to Get Online with a Website and Profit From Its Success

The Site:
A good, professional and clean looking website is your first step in the effort to attract visitors. A stagnant & dull website will simply not sell your product or service. The first impression of your website is very important. As it only takes a mouse click from visitors to get out of your site and into your competitors! A well designed website can help you draw new prospects, repeat customers and help generate sales because you have grabbed your visitors attention to read what you have to say.

The Content:

What you need next is professional content. You need to show visitors your expertise and why they should buy from you. A proven method of doing this is by creating a "vertical portal" or a "community site". Vertical portal is concentrating on a smaller niche / target market! You can handle enquiries about your industry or area of expertise. You can build rapport so that visitors will trust you and buy from you. A vertical portal is a proven method to attract visitors and subsequently convert those visitors to customers!


The Links:
Promoting is a must for all website. Without it, you are bound to fail. There are many ways to promote your website on the net. The best proven method and most cost effective (again it's free) way is to exchange links to your website with other sites that supplement yours! This is called 'reciprocal links'. It's a win-win situation where both sites will get what each one wants: more visitors! You might even end up with an agreement such as offering discounts to either site's visitors in order to give more value to the visitors!

A bit of brain storming would help you find your perfect cyber-match. Why reciprocal links are important is because, once an exchange is made (win-win situation), it is a lot of free advertising about you, circulating itself in the right market!

Exchanging links can be done in various ways, by exchanging text link, button link or a banner!

The Update:
You need to update your site from time to time. This shows that you are serious about your website! Updating may involve just the main page with up to date news, new tips, new advice, new offers and the list goes on…

A change does not mean you need to revamp the whole website or putting in new graphics regularly etc. Changing text on your website does not cost you much if you hire someone to do it for you. On the other hand you can also do it yourself, as HTML is not difficult to learn especially editing text! So, with a regularly updated site, a community, a portal, a newsletter to keep in touch with your visitors and a great looking website.

(from: net.pk)

Monday, August 24, 2009

Languages - Português

We start to work with the Português version, check http://ibizlog.com (BETA)
The iBizLog.com Team

Tuesday, August 18, 2009

Price Wars Force Manufacturers To Snub Retailers In Favour Of Direct Sales

Manufacturers are being forced to consider more carefully who they distribute to and in some cases are opting to deal with customers directly as smaller retailers force their prices even lower, according to E-Business strategists at leading consultancy Echo E-Business.

Despite recent speculation of green shots of recovery in the economy, many struggling retailers are likely to continuing offering knock down prices in an attempt to maintain sales, and the strategy team at Echo E-Business predict that manufacturers may resort to limiting supplies for the larger retailers only and simply bypass smaller stores completely.

“Search engines and price comparison tools have made it much easier for consumers to compare products, and in an economic downturn, they will be even more price sensitive. When less reputable retailers lower their prices at just above the distribution price, this not only diminishes the value of the brand, but also places stress on the manufacturer and other retailers. I’ve seen a marked rise in manufacturers wishing to sell directly to customers as well as maintaining the relationships with quality retailers,” explains Deborah Collier, managing director and chief strategist at Echo E-Business.

Collier predicts that such consistently low prices may cause manufacturers to work with only more established retail brands who have both a web channel and a store channel. “If the manufacturer is not already online, they may wish to cash in on the internet market, by setting up their own e-commerce channel,” says Collier.

But this is not as easy as it may seem and in the recently released Echo E-Business Whitepaper ‘E-Business Evolution 2009′, David Walmsley, head of web selling at John Lewis Direct warned that setting up an online presence is not simply about creating an e-commerce channel, but matching the expectations of the customer online as they have in the offline world. He said:

“As brands are build on customer loyalty, it’s vital that the web experience can complement real-life shopping. Successful e-commerce should offer all the choices, personalisation and price promises you’d get in store – while capturing the right look and feel to suit your brand.”

Collier agrees and suggests that manufacturers without an online presence will need to spend time devising an appropriate e-strategy before jumping headfirst into the world of e-commerce.

“Brands that thrive online are those who understand customer psychology and recognise the interaction of e-commerce and in-store principles. Retailers are much more used to this and so manufacturers will need to spend time getting up to speed with their e-strategy if they are to ensure that their online offering really engages with the end consumer,” says Collier.

(from: prweb.com)

Saturday, May 9, 2009

Shopping Cart

Release of the Shopping Cart advanced option.
The iBizLog.com Team

Tuesday, May 5, 2009

Why You Need a Website ?

My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?

That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.

I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.

So should your business have a website, even if your business is small and sells products or services you don't think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Let me clarify one point: I'm not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Your website is an important part of your business. Make sure you treat it as such.

(from: entrepreneur.com)

Monday, March 30, 2009

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV

The Interactive Advertising Bureau (IAB) reported that internet advertising in the U.S. grew 10.6 percent to $23.4 billion. And the $6.1 billion fourth quarter (up 2.6 percent) was the first time Internet advertising surpassed the $6 billion mark. That said, the rate of growth declined both on an annual and quarterly basis. Even the 4.6 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth rate).

Search advertising dominated, with 45 percent of total Internet advertising market share. It also grew more than 20 percent for the year. The only category which grew as fast was rich media and video. Online video advertising grew faster than any other sub-category, with 123 percent annual growth (going from $324 million in 2007 to $724 million in 2008). Display advertising was able to eke out 8 percent growth for the year, but declined 4 percent in the fourth quarter.

Performance-based advertising widened the gap over plain-vanilla impression-based advertising (CPM) last year, with 57 percent of all internet advertising revenues being performance-based versus 39 percent being CPM-based. That 18 percent gap widened from a 6 percent gap last year.

The IAB also trotted out some numbers showing that Internet advertising revenues are outpacing TV advertising by some measures. The $23.4 billion in annual internet advertising spending exceeded advertising on cable TV for the first time (which was $21.4 billion), and took the No. 3 spot behind national and local TV ads ($29.8 billion) and newspaper ads ($34.4 billion).

And in a new analysis comparing the first 14 years of Internet advertising revenues to the the first 14 years of cable and broadcast TV advertising, the IAB found that Internet advertising surpassed cable TV advertising in Year 4 ($907 million versus $499 million) and broadcast TV advertising in Year 10 ($9.6 billion versus $8.9 billion). Now, in Year 14, Internet advertising is almost twice as large as broadcast TV advertising was in its 14th year ($13.3 billion) and nearly four times as large as cable TV ($6.5 billion).

(from: techcrunch.com)

Monday, March 2, 2009

Languages - Spanish / English

We start to work with the Spanish version, check http://ibizlog.com (BETA)
The iBizLog.com Team

Friday, February 20, 2009

Vantagens de ter um website

1. O seu Negócio aberto 24 horas por dia, 365 dias por ano.

Ao contrário do seu escritório ou loja, que tem um horário de funcionamento, o seu website estará disponível para ser acessado 24 horas por dia, 365 dias por ano. Os seus clientes poderão consultar informações sobre o seu negócio, produtos ou serviços fora do horário de expediente ou durante o fim-de-semana.


2. O seu Catálogo de serviços e/ou produtos pode ser alterado a qualquer momento.

Um website é mais fácil, económico e rápido de alterar que o material impresso. As suas capacidades são quase ilimitadas e permitem fornecer mais e melhor informação aos seus clientes.


3. Alcançar novos mercados com uma audiência global.

Na Internet o seu mercado não é apenas o local. Passa a ter potencial para ser visto por milhões de pessoas em todo o globo. Alguma vez imaginou que o seu negócio teria a possibilidade de alcançar um mercado internacional? Pois com um website pode. Sem dúvida, é a forma mais económica de negociar a nível nacional ou internacional.


4. Melhorar o serviço ao cliente.

Ao fornecer resposta a questões no seu website, vendas e pedidos de informação, podem ser processados de forma automática e imediata, quer tenha alguém no escritório ou não. Formulários on-line podem ser utilizados para permitir aos seus clientes o pedido de orçamentos ou informações adicionais. Poupe nos custos, permitindo que possam fazer o download de propostas e outros documentos importantes.


5. Apresente uma imagem profissional.

Para um pequeno negócio, um website bem construído é uma excelente maneira de induzir confiança e aparentar ser maior do que na realidade é. Os seus clientes presumem que você já tenha um website. Actualmente, os seus concorrentes mais directos provavelmente já têm um website. Se assim for, acompanhe esta tendência e não fique afastado de seus clientes.

6. Recolha de informação valiosa.

Você poderá recolher informação importante sobre o mercado e os seus clientes através de formulários on-line. Em vez de pesquisar por essa informação, deixe que ela venha até você. Esta ferramenta é excelente para fazer prospecção de mercado dos seus produtos e serviços.

Monday, February 16, 2009

Limited BETA

We are a live with the BETA version.



The iBizLog.com Team